Effective Date: 2 October 2026

Privacy Policy

Medtrition, Inc. (“Medtrition,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the information you share with us.

This Privacy Policy explains what information we collect, how we use it, how we protect it, and the choices available to you when you visit our website, https://www.medtrition.com/, https://www.expeditehealing.com/, and any other website that links to this page (collectively, “Websites”) or interact with us online.

Information We Collect

Information You Provide Voluntarily

We may collect information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to you or your household (“personal information”). You may choose to provide this information through forms available on the Websites, email communications, telephone inquiries, sample requests, product inquiries, distributor inquiries, customer service requests, or other interactions with Medtrition.

This information may include:

• Name
• Company or organization name
• Job title
• Email address
• Telephone number
• Mailing address
• Business address
• Product interests
• Inquiry details
• Username or email address in combination with a password or security code
• Questions or prompts submitted to our live chat feature
• Job application or applicant information, if you are a California resident
• Any other information you voluntarily submit

When you place an order or make a transaction through the Websites, we may ask for your payment information, such as a credit or debit card number. We use third-party payment processors, such as Shopify and PayPal, to process these transactions. We do not store or retain this information, and we encourage you to review the policies of these payment processors, as they may be binding on you.

If you place an order or make a transaction through a third-party marketplace, such as Amazon, you are sharing your information directly with that third-party. As you may be bound by the third party’s policies, we encourage you to review those documents before inputting your information.

Information Collected Automatically

When you visit our Websites, certain information may be collected automatically, including:

• IP address
• Browser type
• Device type
• Operating system
• Referral source
• Pages visited
• Time spent on the Websites
• Website interaction data
• General geographic location based on IP address

The information we collect automatically may include personal information, or we may maintain or associate it with personal information we collect in other ways or receive from third parties.  This information helps us maintain the security of the Websites, improve performance, understand visitor behavior, and enhance the user experience, enabling us to:

• Estimate our audience size and usage patterns;
• Store information about your preferences, allowing us to customize our Websites according to your individual interests;
• Speed up your searches; and
• Recognize you when you return to our Websites.

Cookies and Automated Collection Technologies

Our Websites use cookies and similar technologies to help the Websites function properly, improve usability, analyze website traffic, and support marketing or communication efforts.

Cookies may be categorized as follows:

Essential Cookies

These cookies are required for the Websites to function properly and cannot be disabled.

Analytics Cookies

These cookies help us understand how visitors use our Websites so we can improve performance, content, and usability.

Marketing Cookies

These cookies may be used to measure marketing effectiveness and improve the relevance of website content and communications.

You may manage your cookie preferences at any time by clicking the Cookie Preferences link in the Websites’ footer.

The Automated Collection Technologies we may use include:

Web beacons

Pages of our Websites and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit us, for example, to count users who have visited those pages and for other related statistics (for example, recording the popularity of certain content on the Websites and verifying system and server integrity.)

Advertising and Marketing Pixels. We use advertising and marketing pixels for remarketing and conversion tracking, including, but not limited to, those provided by Bing, LinkedIn, and Meta. These pixels may allow third-party advertising partners to collect information about your activity on the Websites, which may constitute a “sale” or “sharing” of personal information under applicable state privacy laws. We may add or remove the tools we use to analyze statistics related to our Websites at our discretion.

Google Analytics

We use Google Analytics to optimize our Websites and services based on the traffic we receive and assist with marketing. To learn more about Google Analytics, including options for opting out and/or managing the ads you may see online, please visit: https://policies.google.com/technologies/partner-sites.

We may use other automated collection technologies, including, but not limited to, those provided by Cloudflare, HubSpot, and Salesforce.

Categories of Information We Have Collected in the Previous 12 months

This section provides additional details about the categories of personal information we collected in the past 12 months.

For more details about the personal information that we have collected, including the categories of sources, please see below:

How We Use Information

We may use the information we collect or that you provide to:

• Respond to inquiries
• Provide access to the Websites and their services
• Provide product information
• Process sample or product requests
• Communicate with healthcare providers, distributors, customers, or business contacts
• Improve the Websites’ performance and functionality
• Understand how the Websites are used
• Improve products, services, and communications
• Maintain the security of the Websites
• Create your user account for our education materials
• Send service-related communications
• Send marketing communications where permitted
• Comply with legal obligations
• Fulfill any other purpose for which you provided it
• For any other purpose with your consent

Live Chat Features

We offer a live chat feature on our Websites that connects you to an AI assistant that can direct you to relevant resources and services in response to your inquiries. We may record communications made through our live chat feature, either on our own or with the help of a service provider, for training and monitoring purposes, in addition to performing other core business functions. Please do not share your payment information, personal information, medical information, or any other information you may consider sensitive with the live chat feature. By using our AI chat assistant, you agree to your communications being recorded and to our Terms of Use and this Privacy Policy.

Health-Related Information

Medtrition provides nutrition products and related information. Inquiries submitted through the Websites may sometimes include information related to healthcare settings, patient care needs, or nutritional product interests.

Please do not submit protected health information, patient medical records, or sensitive health information through the Websites’ forms. In the event that it is necessary for Medtrition to collect your protected health information, medical information, or other health-related information, we will contact you individually for you to submit your information through a secure and authorized communication channel.

Medtrition does not intend to collect protected health information through general Websites forms, and such information will be deleted or destroyed if you voluntarily submit it through the Websites.

Information Sharing

We may share information collected on the Websites with trusted third-party service providers who assist us in operating our business and the Websites, including:

• Website hosting providers
• Email service providers
• Customer relationship management providers
• Analytics providers
• Security providers
• Marketing platforms
• Chat feature providers
• Distribution or fulfillment partners when necessary

These providers are authorized to use information only as needed to perform services on our behalf.

Medtrition does not sell personal information for monetary consideration in the traditional sense. However, the use of cookies, advertising pixels, and similar tracking technologies described in the “Cookies and Automated Collection Technologies” section above may constitute a “sale” or “sharing” of personal information as those terms are defined under applicable state privacy laws. For information about your opt-out rights, see “Your Rights Under State Privacy Laws” below.

We may also disclose information to a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Medtrition Inc.’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by Medtrition about our Websites users is among the assets transferred. Additionally, we may disclose information if required by law, legal process, regulatory request, or to protect our rights, users, customers, or business operations.

Categories of Personal Information We Have Shared in the Previous 12 Months

We may share your personal information with the categories of third parties described in the “Information Sharing” section above. Within the preceding twelve (12) months, we have shared or disclosed the following categories of personal information with our trusted service providers or third parties:

Data Security

We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, or destruction.

However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Data Retention

We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, and maintain business records.

Third-Party Websites

Our Websites may contain links to third-party websites, distributor websites, embedded content, or external resources.

We are not responsible for the privacy practices, content, or security of third-party websites. Visitors should review the privacy policies of any external websites they visit.

Email Communications

If you provide your email address, we may use it to respond to your inquiry or provide information related to Medtrition products and services.

Where required, marketing emails will include an option to unsubscribe or manage communication preferences. You may also opt out of receiving promotional or marketing email communications by submitting a request to info@medtrition.com. We will still send communications regarding your orders and transactions, account notifications, and other non-promotional matters to your email address.

Children’s Privacy

Our Websites and services are not directed toward minors under the age of 18.

We do not knowingly collect personal information from minors under 18. If you believe that we have personal information of a minor under 18, please contact us at info@medtrition.com, and we will delete that information.

Your Rights Under European Law

If you are a resident of the European Economic Area (EEA), you have certain data protection rights. If you wish to be informed what personal information we hold about you and if you want it to be removed from our systems, please contact us at info@medtrition.com.

In certain circumstances, you have the following data protection rights:

• The right to access, update, or to delete the information we have on you
• The right of rectification (to correct mistakes)
• The right to erasure (known as “the right to be forgotten”)
• The right to restrict processing of your data
• The right to data portability
• The right to withdraw consent

If you are a resident in the EEA and you believe we are unlawfully processing your personal information, you also have the right to submit a complaint to your local data protection supervisory authority. You can find their contact details here: http://ec.europa.eu/justice/data-protection/bodies/authorities/index_en.html.

Your Rights Under State Privacy Laws

Depending on your location, you may have additional privacy rights under state data privacy laws, such as:

The Right to Know and to Confirm, and the Right to Data Portability

You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months (the “right to know” and the “right to confirm”). Once we receive your request and confirm your identity, we will disclose to you:

• The categories of personal information that we collected about you.
• The categories of sources for the personal information we collected about you.
• Our business or commercial purpose for collecting or selling that personal information.
• The categories of third parties with whom we share that personal information.
• If we sold or disclosed your personal information for a business purpose, two separate lists disclosing:
  • Sales, identifying the personal information categories that each category of recipient purchased; and
  • Disclosures for a business purpose, identifying the personal information categories that each category of recipient obtained.
• The specific pieces of personal information we collected about you (also called a “data portability” request).
• If you submit a data portability request, we will provide you with a copy of your personal information in a common and portable format that you may transfer to another organization of your choosing.

The Right to Delete

You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions (the “right to delete”). Once we receive your request and confirm your identity, we will review your request to see if an exception allowing us to retain the information applies. We may deny your deletion request if retaining the information is necessary for us or our service provider(s) to:

• Complete the transaction for which we collected the personal information, provide a service that you requested, take actions reasonably anticipated within the context of our ongoing relationship with you, or otherwise perform our contract with you.
• Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
• Debug products to identify and repair errors that impair existing intended functionality.
• Exercise free speech, ensure the right of another individual to exercise their free speech rights, or exercise another right provided for by law.
• Comply with specific state and federal laws.
• Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information’s deletion may likely render impossible or seriously impair the research’s achievement, if you previously provided informed consent.
• Enable solely internal uses that are reasonably aligned with your expectations based on your relationship with us.
• Comply with a legal obligation.
• Make other internal and lawful uses of that information that are compatible with the context in which you provided it.

We will delete or deidentify personal information not subject to one of these exceptions from our records and will direct our service providers to take similar action.

The Right to Correct Inaccurate Personal Information

You have the right to correct any inaccurate personal information about you that we have in our possession (the “right to correct”).  Once we receive your request and confirm your identity, we will disclose to you the specific pieces of personal information that we have collected about you.  You will then have the opportunity to direct us to correct the pieces of information that you believe are inaccurate.

We may deny your request to correct if we believe the updated personal information is incorrect or is being used for any fraudulent or deceptive purpose.

The Right to Restrict Sensitive Personal Information Processing

You have the right to restrict our processing of your sensitive personal information (the “right to restrict”).  Once we receive your request and verify your identity, we will cease the processing of your sensitive personal information for the purpose of inferring characteristics about you.  Please note that we may continue to process your sensitive personal information for other purposes consistent with this Policy.

The Right to Opt Out of the Processing and Sale of Personal Information

You have the right to direct us not to process your personal information for targeted advertising and not to sell your personal information at any time (the “right to opt-out”). Once we receive your request, we will no longer use or process your personal information for the purpose of providing targeted advertising to you based on your activity and interests. We will also no longer sell (as that term is defined by relevant and applicable state law) your personal information to third parties.

The Right to Opt Out of the Sharing of Personal Information for Cross-Contextual Behavioral Advertising

You have the right to opt out of the sharing of your personal information with third parties for cross-contextual behavioral advertising.  Once we receive your request, we will no longer use or process your personal information for the purpose of advertising to you based on your individual activity.

The Right to Opt Out of Profiling

You have the right to opt out of profiling in furtherance of decisions that produce legal or similarly significant effects to you.  Once we receive your request, we will no longer use or process your personal information for making decisions that produce a legal or similarly significant effect to you.

The Right to Be Free from Discrimination

We will not discriminate against you for exercising any of your rights under applicable state privacy laws.  Unless permitted by state law, we will not:

• Deny you goods or services.
• Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
• Provide you with a different level or quality of goods or services.
• Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

However, we may offer you certain financial incentives permitted by state privacy law that can result in different prices, rates, or quality levels. This may include loyalty and rewards programs. Any legally permitted financial incentive we offer will reasonably relate to your personal information’s value and will contain written terms that describe the program’s material aspects. Participation in a financial incentive program requires your prior opt-in consent, which you may revoke at any time.

Exercising Your Privacy Rights

To exercise your privacy rights, please email your request to info@medtrition.com or mail us at Medtrition, Inc., Attn: Legal Department, PO Box 5387, Lancaster, PA  17606

Only you or someone legally authorized to act on your behalf may make a request related to your personal information. You may only submit a request twice within a 12-month period.

Your request must:

• Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative, which may include:
  • Providing at least three (3) pieces of information that match the information we have about you.
  • Providing a signed declaration, under penalty of perjury, that you are the individual about whom you have submitted the request, or that you are legally authorized to submit the request on the individual’s behalf.
• Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm that the personal information relates to you. We will only use the personal information provided in the request to verify the requester’s identity or authority to make it.

You may appeal a decision concerning your privacy rights by contacting us at:

• info@medtrition.com; or
• Medtrition, Inc., Attn: Legal Department, PO Box 5387, Lancaster, PA

Response Timing and Format

We will confirm receipt of your request within ten (10) business days. If you do not receive confirmation within the 10-day timeframe, please email info@medtrition.com.

We endeavor to substantively respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time (up to another 45 days), we will inform you of the reason and extension period in writing.

Any disclosures we provide will only cover the 12-month period preceding our receipt of your request. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your personal information that is readily usable and should allow you to transmit the information from one entity to another entity without hindrance.

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

Any changes will be posted on this page with an updated effective date.

Contact Information

If you have questions about this Privacy Policy or how Medtrition handles personal information, please contact Medtrition by:

• Emailing: info@medtrition.com or;
• Mailing: Medtrition, Inc., Attn: Legal Department, PO Box 5387, Lancaster, PA